Arts Award Supporter Health Check

Is Arts Award Supporter helping you to reach young people and Arts Award centres? If not, the Arts Award Supporter Health Check offers tried and tested ideas for improving your offer and your promotion.

You can also book a free half hour consultation with our Arts Award Supporter Associate, Jen Farrant.

The Health Check covers three essential areas – branding, reaching out to centres and young people and tracking young people using your offer..

You’ll get a PDF at the end of the Health Check with all the links and advice you need to create and promote a strong Supporter offer.

Arts Award Supporter is a great marketing tool so make sure your marketing team help you make the most of it.

But before we get going…

LOG INTO YOUR SUPPORTER PROFILE

Is your info up to date? If you haven’t logged in for a while you may need to add details on location, age range etc. so we can provide accurate search results for people looking for Supporters.

If you get stuck please email supporter@artsaward.org.uk for help.

Let’s get going!


1. Branding – Use The Logo

1 Is the Arts Award Supporter logo on your website?
Supporter Badge Supporter Logo

Great! We're sure you're using the logo in a prominent place on your website, such as your home page or education pages. Use it as a clickthru to your Supporter offer.

Download the logo here. Display it in a prominent place on your website. This could be your home page or education pages. Use it as a clickthru to your Supporter offer.

2 Is your offer described accurately on the Arts Award Supporter site?

Wonderful! Making sure your offer is up-to-date on the Supporter site means that Arts Award advisers are more likely to find you.

Arts Award advisers and teachers use the Supporter map to find organisations to work with, so make sure your details are up to date on your profile and that you link through to the Arts Award Supporter page on your own website.

Your profile also links through to Artsbox and Arts Award Voice so this is a great way of publicising your offer.

Need help updating your Supporter profile?

You can get a free half hour Skype/phone consultation with our Supporter associate. Email Jen.

If you need help logging in please email.

3 Does your Supporter webpage state what your offer is, with a clear call to action and contact details?

Fabulous! People are more likely to use you if they can easily grasp what you’re offering and get contact info.

Your offer should be clearly defined and link to what Arts Award advisers and teachers are looking for. You could offer one thing, or several activities. Look at the Arts Award Supporter Starter Kit to develop your offer and for suggestions on how to display it clearly.

Penlee House museum does it well

4 Have you chosen your digital Supporter badge for Artsbox? NB This is only available to Supporters based at public veues.

Great! Have you asked if any young people have claimed your badge? If not, encourage young people to do so – you can download our poster to encourage people to find you on Artsbox. You must login to the site first.

Artsbox has an app where young people can earn Supporter badges for visiting or working with Supporters. A badge should have been generated for you, but you can easily update it in your profile area, You can find out more here. Download our poster to encourage people to find you on Artsbox. You must login to the site first.

Need help updating your Supporter profile? You can get a free half hour Skype/phone consultation with our Supporter associate, email supporter@artsaward.org.uk. If you need help logging in please email us.

5 Are you promoting your events on Arts Award Voice?

Wonderful! You can also list opportunities for young people like work experience and promote events, workshops and tours. Request a young reviewer to come and see your show. Email our Arts Award Associate. You can find out more about Arts Award Voice here

Your Supporter profile displays automatically on Arts Award Voice, our young people's arts magazine. Young people's reviews of your work appear on your profile. You can also post opportunities and events there, such as workshops, performances and exhibitions, and you can request a young reviewer to see your show - Email our Arts Award Associate. You can find out more about Arts Award Voice here

6 Are you using Arts Award Supporter to boost your social media posts?

Great! Using the hashtag #artsawardsupporter on Twitter means that Arts Award and Arts Award Voice will retweet. Your local Bridge will be keeping an eye out for it too!

Use the hashtag #artsawardsupporter to tweet upcoming events, workshops, performances etc. Arts Award will retweet and feature posts.

7 Is your offer on your marketing materials?
Supporter Badge Supporter Logo

Fabulous! Using the Supporter logo allows you to take advantage of the brand recognition of Arts Award. Some organisations use the main logo and a short overview of their offer, along side the Arts Award 'a stamp' to highlight specific offers which are especially suited. See how Nordern Farm Arts Centre do this. Other Supporters use the logo on their website, newsletters and education progamme.

Use the Arts Award logo and the 'a stamp' to promote your offer on your newsletters, catalogues, programmes etc. See how Nordern Farm Arts Centre do this.


2. Reaching Out – Find the Arts Award Community

8 Have you contacted all the centres in your area to tell them about your offer?

Great! You can find a ‘How to contact Arts Award centres' guide in the resources page when you login to the Supporter site. It can often take a few attempts at getting through to people before they respond to you.

Download the 'how to contact centres' guide from the Resources page of the Supporter site. You’ll need to log in to see this.

9 Have you built up a relationship with your local Arts Award centres?

Excellent! Follow up with centres after they have visited to you to see if there is anything else you can offer or find out how their Arts Award moderation. They appreciate this and will be back!

When an Arts Award centre visits your organisation follow up to see if they got what they needed; find out when their Arts Award moderation is booked and give them a call to see how it went; phone at the end of term to see if you can help them next year. These small actions build up a relationship!

10 Does your Bridge know about your Supporter offer and are you signed up to their newsletter informing you of events that you could attend?

Great, hopefully you hear from them regularly and make use of the opportunities they can offer you. Give them a call and speak to your Arts Award Programme Manager for help in reaching centres.

Find your Bridge. Sign up for their newsletter and see if there are events that you can attend to promote your Supporter offer. Each Bridge has an Arts Award Programme Manager who may be able to help you reach centres.


3. Tracking – Who’s Working Towards an Arts Award?

11 Do you ask young people (or their parents) who book onto your courses, workshops, events etc if they are working towards their Arts Award?

Excellent! Tracking this information helps you with your internal and external reporting. Log in and read our guidance on the Resources page.

We recommend you do so, and keep a record to feed into your internal and external reporting. Log in and read our guidance on the Resources page.

12 Do you ask groups/schools who book onto your workshops and events if they are working towards Arts Award?

Well done, ensure you track this information to help you with your internal and external reporting.

We recommend you do so, and then keep a record to feed into your internal and external reporting. Log in and read our guidance on the resources page.


Congratulations on completing the Arts Award Supporter Health Check!
We are sure that if you are doing everything here, your Arts Award Supporter offer will be used by lots of centres.

Remember - if you would like some personalised help you can book a free phone or Skype call with our Arts Award Supporter Associate.